Month: December 2018

Capture the Imagination of Your Audience with the Right Color Postcard Printing Service

If you think that getting a color postcard printing service provider is something that should not be done by modern entrepreneurs, think again. The old school way of sending out postcards for direct mail marketing is very much “in” these days – simply because it is still effective. Here are the reasons why you should consider adding postcards to your print marketing campaign:

  • Unlike digital coupons or discounts sent through email, people appreciate having something tangible in hand. Your postcard can double up as a discount coupon, so people will be very happy receiving one in the mail.
  • Sending postcards regularly is a great way to establish customer loyalty. Let’s say that you own a beauty salon. You can send out postcards to your existing and prospective customers whenever a new service or product is offered. These postcards can double as discount coupons for services. During the holiday season, you can turn the postcards into holiday greeting cards. Such consistency will mark the name of your business in the minds of your customers, so it builds trust and brand loyalty.
  • You can actually make a high-tech postcard by including scannable QR codes in the design. Once a customer scans the code on his or her mobile phone, it can lead the browser to your website – or it can serve as a digital discount coupon.

Choosing the Right Custom Postcard Printing Company 

Should you decide to print postcards online, how can you look for the right printing company? There are two kinds to choose from: digital and offset. With digital printing, desktop printers are usually used. With offset printing, huge Heidelberg printing presses are used and the results have better quality than digital printing. Another thing to look for in a printing company is their expertise in the field, the turnaround time, the price for the service, and the quality of results delivered. If they have a complete line of printed products offered, they are most likely experienced when it comes to printing postcards as well.

With an appropriate design, layout, message, and print quality, you can use postcards to up the ante in your print marketing strategy.

 

 

 

Get a Color Postcard Printing Service Provider to Make Your Direct Mail Marketing Campaign Zoom

Thinking of getting a color postcard printing service provider? If yes, you are already on the right path. Unlike what most people think, print advertising is still alive. In fact, the popularity of email and digital marketing campaigns can be complemented with print marketing. This means that it makes perfect sense for a business owner to spend time, effort, and some money looking for the right print postcards online company that will create the right set of postcards for them.

How to Make Your Postcards Noticeable

When a customer receives a bunch of letters in the mail, what is it that will make your postcard stand out? The good thing about postcards is that they are not stuffed inside envelopes so the message can be easily read. It is entirely up to the design and content of your postcard if the reader will keep it for filing, or throw it directly in the trash. To avoid the latter, here are a few tips on how to make your postcards noticeable:

  • Go big or go home?

The standard size of a postcard used for direct mail marketing is 6’”x 11”. There are smaller sizes, while the bigger ones have a maximum measurement of 9” x 11” – bigger than a letter printing paper! If you want to get noticed, why not go for postcards which are bigger in size than the standard? Printing and mailing it may cost a bit more, but if it will give you the results that you want, then the extra money you’ll spend is well worth it.

  • Pay attention to design and print quality.

Look for a custom postcard printing company that specializes in offset instead of digital printing. Desktop printers do not really provide the same level of quality that huge printing presses do, so it’s better to invest in this type of printing. Design-wise, make sure to create the right balance between text and image. If you must use photos, make sure that they are professionally-shot and not just stock images that you’ve seen on the Internet. Illustrations are also good to use, while the copy should be short and effective – so that you can get your marketing message across.

  • Send those postcards to the right people.

Finally, the purpose of sending postcards will be defeated if you will not send it to your target market. Real estate postcards should not be sent to students who cannot pay for a house; while a veterinarian’s postcard with a discount coupon should not be sent to non-pet owners. Sending the postcards to the right mailbox is the key to a successful direct mail marketing campaign.

 

Select a Color Postcard Printing Service Provider and Use it for Direct Mail Marketing!

Choosing a color postcard printing service provider is something that you have to do if you want to take advantage of the benefits of direct mail marketing. Despite the emergence of digital marketing techniques, the old school way of sending postcards by mail is actually still effective. As long as you know how to do it effectively, you can save a lot of money on advertising costs by going for custom postcard printing.

Mistakes to Avoid when Launching a Direct Mail Marketing Campaign

Of course, just as it is when doing any business-related task, you must know exactly what you’re doing when it comes to direct mail marketing. A good way to get started in this type of marketing campaign is to know which mistakes to avoid in the first place.

  • Don’t make your postcards look like junk mail.

Millenials most probably do not check their physical mail and if they do, they know how to recognize junk mail from those that would give them something that’s of value. No matter which age bracket your target market is, you must know how to not make your postcards look like junk mail. What’s good about postcards is that they are not encased in envelopes so the message can be read right away. For the design of the postcard, make sure to get the right mix between images and text to get your marketing message right across.

  • Don’t use cheesy marketing lines.

If you’re in the real estate business, for example, avoid using cheesy and overused marketing lines. Multiple exclamation points, stock images, unreliable graphics, clip-art style images, or a postcard that’s filled with too much text – so much so that it’s hard to read – these are the other things to avoid.

  • Don’t be inconsistent.

The key to an effective direct mail marketing campaign is consistency. You cannot send a postcard to a customer once – and not ever do it again. After your initial contact, make sure to send postcards during promotional events, as a holiday greeting card, or when you have something of value to offer the customer.

  • Don’t use a non-targeted list.

Using the real estate example mentioned earlier, you will not send these marketing postcards to students who do not have money to pay for a house just yet. If you want to get a list of the families or individuals in a specific area who are interested in buying or selling property, look for a stock broker to get a valid list from. This way, you would know that the print postcards online that you will order will be delivered to the right mailbox.

  • Don’t forget to include a call to action.

Lastly, make sure to include a call to action. To set your postcards apart from the rest, you can use it as a discount coupon or as a business card – so always indicate your contact information. An effective call to action must make a reader want to get in touch with your company for more information.

Avoid these mistakes so that you can have a truly effective print marketing campaign with the help of simple postcards delivered through direct mail.

Make Customers Salivate with the Design of Your Print Takeout Menu

If you have a food business, it is a must for you to print takeout menu, a menu for walk-in diners, and an online menu for your website.  When designing all of these, you should consider the type of fare you are offering, the interiors of your restaurant, your logo, your target market, and a host of other factors. Basically, it all boils down to designing your menus in such a way that it will appeal to the eyes, mind, and palate of your target diners.

Factors to Consider when Designing Your Menu

So what are these factors that you must consider when designing your menu? Whether you are having a soft opening for your restaurant or if you are relaunching or rebranding your food business, here are the tips that you must remember during the process of designing the menu:

  • The placement of the food items

Make the menu easy to read, but not too conventional. If you’re a fine dining restaurant, present the dishes in your menu in such a way that it can be read like a book, from the upper left hand corner going to the right, up then down. A reader will most likely scan the menu first, then read it like a book. The prime spots are usually the top third of the page, as well as the center.

  • The images or illustrations

If you are including photos in your menu, make sure that the dishes are professionally shot. Otherwise, the menu would look cheap. Also invest in good quality print to go menus. It’s easy to recognize if a menu was printed on a desktop computer printer because these look cheap – offset printing and professional photography is the way to go. You can also use illustrations, just make sure that the drawings blend well with the color and the typography of the menu.

  • The font, color, and overall design of the menu

If you are not including images or illustrations in the menu, go for bold typography and unique colors. Skip the currency sign. If you must include the prices on the menu, make the numbers a lighter shade than the text or the name of the dish – so that the eyes will be drawn away from the figures. To highlight a bestselling dish, use boxes or lines to separate it from all the other items on the menu. If you’re a diner, for instance, organize the menu by separating the starters from the salads, sandwiches, and drinks. When you print carry out menus, only include the quick-to-make and the most profitable dishes. This way, the customer won’t get frustrated with a long wait.

All in all, make sure that the overall design of your menu is something that will make hungry diners look forward to the delicious tastes that will hit their palate.

 

 

 

 

 

 

Print Takeout Menu: Key Takeaways for Restaurant Owners

When you print takeout menu, you are not just enhancing a customer’s overall dining experience but you are also utilizing a savvy marketing tool. Imagine a hungry diner who walked into your restaurant without having any idea about the kind of food that you’re serving. Once you hand over the menu, that serves as a marketing tool because you want the menu to sell your restaurant’s dishes. If you have a menu that’s difficult to read, is filled with too much text or have too-small images that make the page look crowded, do you think that the hunger of the customer will be appeased by simply looking at the menu? Not necessarily. This is the exactly the reason why it is important to  print carry out menus and dine in menus that reflect the theme of the fare you’re  serving inside your dining establishment.

Tips for Restaurant Owners when Designing a Menu

Remember that creating and designing a menu are entirely different things. Creating a menu involves choosing the theme of your restaurant, which dishes you are going to serve, and which ingredients you are going to focus on. Designing a menu is done when you are finished selecting and naming your dishes. For example, you’re a pizzeria and you named your pizzas after the days of the week, your menu would consist of seven different pizza flavors, drinks, and perhaps a few side dishes.

How are you going to effectively design your print to go menus with such a theme? Here are a few tips:

  • Again, use the menu as a marketing tool. With the pizzeria example, how are you going to describe the pizza flavors in such a way that customers would know what they’re getting – but there is still a surprise element to the taste, or maybe the ingredients used? Achieve that delicate balance between having well-lit, mouth-watering images and text or dish descriptions that tease the mind and the palate.
  • For your takeout menu, make sure that the dishes are profitable and quick to prepare. Otherwise, indicate the approximate number of minutes that they need to wait before you can get that dish out of the kitchen. For pizzas, add three to five minutes to the time it takes to bake the pizza so that the customers will feel happy when their waiting time is actually cut short.
  • Research shows that customers read menus as they would a book, so there’s actually no ‘sweet spot’ where you can put a bestselling dish that will attract the eyes like a magnet. Feature your bestsellers on the upper left or right hand corner of the menu page to get maximum results.

Follow these tips when designing a menu and watch the profits of your food business grow!

 

 

 

 

Print Takeout Menu: Tips for Getting Started

How can you go about the task to print takeout menu? If you are in the food industry, the first thing that would entice customers to try out what your kitchen has to offer is the menu. No matter how mouth-watering your dishes may look on the plate, if a hungry diner pores over a less-than-appealing menu, they still would not know what to order. What’s worse is that they might walk straight out because they did not find any item that’s appealing from your menu.

This is precisely the reason why it’s important to know how to print carry out menus and menus for your dine-in customers. A new customer would have no idea about your dishes once they walk into your restaurant or dining establishment. A menu resolves that, so you must have it designed in such a way that it appeals to their palate. Here are a few tips for getting started on your menu design:

  • Think of theme of your restaurant and use that as a starting point.

If you are a fine dining establishment, the menu should be designed elegantly. For mom-and-pop restaurants or casual dining establishments, the design of the menu should be equally casual. If you are offering trendy dishes, think of a menu design that will appeal to the “in” crowd. Apply the same principle for your print to go menus – just make sure that the dishes featured are the ones that are quick to make, and are most profitable.

  • Know how to deliciously describe your dishes.

If your bestselling dish is juicy fried chicken with half a dozen spices, describe it in such a way that it will entice diners to try out what makes your dish special or different from all the other similar recipes in the market. For a casual menu, it is best to use everyday language while for fine dining takeout fare, use more elegant words to appeal to the more high-end market.

  • Use suitable colors.

If you’re selling customized cupcakes or doughnuts, use pastel or bright colors and insert cute design elements on the menu. Use darker, more elegant colors if you are offering more expensive fare.

By knowing how to appeal to the tastes of your target market, you can effectively design a menu – whether it’s for customers dining in or those who want to grab their food to go.

Which Layout Options Work Best when You Print Brochures

When you print brochures, business cards, postcards, menus, and flyers, you are in fact launching a full-blast print advertising campaign. Most people think that print is not effective anymore, but it cannot be farther from the truth. Combining a digital with a print advertising campaign will help you achieve maximum results for whatever goal you have set for yourself. This is precisely the reason why you need to pay close attention to detail when designing each and every printed product that you will use for the promotional campaign. Here, we will focus our attention on how to print professional brochures. Take a look at these printing tips:

  • Know what the purpose of the brochure is.

Are you introducing a new product or service? Are you establishing a new company so you would like clients to know how everything started, and what your goals are as a business? Would you like customers to attend an upcoming corporate event, or participate in a huge in-store sale? Based on your purpose, there is a corresponding layout and design that you can apply.

  • Look for a good quality printing company.

There are many companies that print brochures online , but not all of them are created equal. Digital printing companies will most likely use desktop printers, which may not necessarily deliver professional-looking results. If you want high-quality prints, go for offset printing which utilize high-end printing presses. Offset printing may be a bit pricier than digital printing, but the results are well worth it.

  • Choose a layout and design that will suit your company’s image.

Lastly, choose a layout and design that will appeal to your target market. If you’re introducing your company to prospective suppliers, clients, and customers, for example, go for a business brochure layout. This is structured and a bit formal – and may include the mission and vision of your company.

If you are introducing a new product or service, the layout should be that of a marketing brochure. This should include a lot of professionally-shot images that will appeal to your target market. The copy should be descriptive, and entice the readers to buy exactly what you’re offering. Other types of layouts are travel brochures, corporate brochures, design portfolio brochures, instructional brochures, financial brochures, and educational brochures.

Planning to Print Brochures? Layout Ideas You Can Borrow

When you print brochures, you want to make sure that you are getting maximum results. For this, it is good to determine what your goal is in the first place. Brochures are printed to introduce a company or a new product or service. They can also be used as a travel guide, as a form of advertising for an upcoming show, or to encourage parents to enrol their kids at a class or school. As you can see, brochures are quite versatile. So in order for you to reach your goal for printing the, you must know which layout option works best for you:

  • Corporate brochures

If you’re a startup company and you would like to introduce your business to potential customers, suppliers, and business partners, go for a corporate brochure layout. This would usually include your company’s mission and vision, as well as a brief description of the products or services that you are offering. Corporate professional brochures have a good mix of text and compelling images.

 

  • Travel brochures

Image-heavy, travel brochures are usually seen in airports and tourism offices. Targeting travellers or all ages, these printed advertising materials should encourage readers to scratch that itch to travel.

 

  • Advertising brochures

When you print brochures online and your goal is to advertise something, you need to design it in such a way that it appeals to your target market. If you’re selling beauty products, for instance, the color scheme and images must appeal to your main buyers – who could be females aged 18 and above. Also plan the assembly of pages – there should be an introduction, a brief description of what you are advertising, and a call to action in the end.

 

  • Financial brochures

If you’re selling insurance packages, go for a financial brochure layout. For this, use images, pie charts, and graphs which can be easily understood even by someone without a financial background.

 

  • Real estate brochures

If you are in the real estate business, you will naturally target single professionals or families who are looking for a property to buy – or sell. Just like corporate brochures, there must be a balance between text and image so that it will be easy to read.

 

Which among these brochures are you planning to have printed out?

 

Reach Out to Your Target Market when You Print Brochures

Do you know which businesses print brochures as part of their print advertising campaign? Almost all of them do – solo entrepreneurs, partnerships, freelancers, corporations, startups, and established businesses. Unlike what most people think, print advertising is not dead. In fact, it is getting a revival because most professionals have discovered that print is the perfect complement to digital advertising.

How to Target the Right Market with Brochures   

Next, as long as you know how to do it properly, you can reach out to your target market by printing out brochures. How, exactly? Here are a few tips:

  • Make sure that the design reflects the image that you want to project for your brand.

When designing professional brochures, it is best to make it look as if they are designed by, well, professionals. A client or a potential business partner can easily determine if your brochure was not laid out by a graphic designer, or is fresh out of a desktop printer. The quality is just not there because the results do not look professional. While you’re at it, make sure that the design of the brochure reflects the image that you want to create for your brand. If your target is women in their 20s and up, for example, which color scheme would appeal to them? What are the images that will grab their attention? The answers to these questions would be entirely different if your target market is young professionals looking for a house, or teens or tweens who do not have their own money to spend just yet.

  • Know where to distribute brochures to get maximum impact.

Unlike postcards which you can send by mail in bulk, brochures need to be distributed face-to-face. You can do so in events that draw big crowds, trade shows, or you can display these brochures in your office reception desk on in parts of your work area where there is plenty of foot traffic.

  • Look for a good brochure printing company.

Finally, look for a print brochures online that will deliver the best quality print. Digital printing companies are good but offset printing is even better. These companies use state-of-the-art offset printing presses to deliver professional results.

All in all, reaching out to your target market through brochures require a lot of planning because you must come up with a suitable design. After that, the right printing company will do the trick so you can distribute the brochures to your target audience with utmost confidence about the results.

 

 

 

 

Paper or Not? Why It Pays to Go for Plastic Business Cards

If you are thinking about using plastic business cards to promote your business, you are definitely on the right path. These business cards are thick, durable, waterproof, and fade-proof. With such characteristics, not only will you get the best value for your money but you will also make an excellent first impression to your prospective customers.

As compared to paper, here are the many reasons why you should consider going for plastic business cards:

  • Plastic falls under the category of premium business cards. On a side-by-side comparison with thin paper or thick cardboard cards, plastic is extremely durable so it will last you for practically a lifetime.
  • Because of the uniqueness of plastic as a printing material, offset printing is better than digital printing. See-through ink is used and depending on the type of plastic that will be used, you can achieve different effects.
  • The see-through effect is achieved when clear plastic is used; the colors are a bit more solid with frosted plastic; while white plastic is similar to printing on regular paper – only the material is different.
  • Using plastic business cards will make you stand out from your direct competitors. If a company offering the same services that you have in your business has thin, cardboard business cards and yours is made from plastic with high-quality print, which one do you think will stand out?
  • Plastic business cards are similar to credit cards so they have a higher perceived value. Instead of tossing a cardboard card inside an office drawer, customers will most likely keep your plastic business cards inside their wallet or in a prominent place in their office desk.

When looking for a business cards online company to print your plastic cards, make sure that they use state-of-the-art printing presses. Again, plastic has an entirely different surface than paper so a different kind of ink and printing process must be used. Called offset printing, this offers much higher quality than desktop digital printing. With the right printing process, what’s printed on the plastic business card is practically fade-proof, so you won’t worry about customers forgetting about your contact information anytime soon.

With all these benefits, there’s really no reason for you to say no to the prospect of using plastic business cards.