Month: April 2015

Doing Business Abroad? Quick Tips on Business Card Etiquette

As an entrepreneur, one of the first things that you need to work on is business card printing. A business card is the best promotional tool to let people know that your business actually exists, what you do and how to get in touch with you. Now, if you already have a stack of business cards printed out and you are doing business abroad, remember that there are a few general tips that you need to follow. Check out our list of business card etiquette:
• Business cards are internationally recognized, so take care of >business card printing prior to your trip.
• If you’re visiting a country where English is not the main language, have your card translated and printed into the local language. Make sure that the information is accurate.
• Generally, business cards are exchanged at the beginning of or at the end of a meeting. If you have a meagre supply of cards, hand it over to a business contact who specifically asks for it.
• If the card is printed back-to-back in different languages, hand it over so that the receiver’s local language is face up.
• If you are the one who is receiving a business card, make it a point to read it before putting the card away. This shows the other person that you are interested with the company. Make the appropriate comment and clarify any vague information, if necessary.
• If the cards are handed over at the end of a meeting, place them in a business card case, your briefcase or a portfolio. It’s generally considered bad etiquette to keep business cards in your pants pocket.

Finally, invest in good quality color business cards. Remember that your goal is to make an excellent first impression especially if you are bring your business abroad – so make sure that the quality of paper, print and design of the card all look professional.

Creatively Reach Out to Your Target Market with Door Hangers

Have you ever considered using door hangers as a way to reach out to your target market? Yes, those uniquely-shaped door hangers frequently seen as a “Do not Disturb” sign no hotels can be used as an advertising tool. When you print door hangers, you have a really creative way to reach out to your target market without having to spend too much.

Those who have not considered yet the possibility of using door hangers as a way to promote their business are definitely missing out on a lot. To help you out, here are a few quick facts about door hangers that you should know:
• Door hangers come in different sizes, designs and paper types.
At companies like BlockbusterPrint, there are three sizes of door hangers for you to choose from: 3.5’ x 8.5”, 3.5” x 11” and 4.25” x 11”. The last two sizes have detachable business cards at the bottom, and this is a really effective and creative marketing technique. The quality of paper has 50% the thickness of a credit card to give you that professional look.

• Door hangers have several marketing advantages.
When you print door hangers, you can give your sales a boost, generate phone calls or more traffic to your website. They’re also a great tool that lets you pinpoint your audience so that you can pinpoint ones which actually use your products or services. You can use the information gathered from your core audience as a way to improve and better market your brand.

• Door hangers give customers a preview of your creativity as a brand.
Finally, when you print door hangers, you are letting your customers know how creative you are as a brand. Instead of using traditional printed tools like business cards, notepads, letterheads or envelopes, door hangers are an eye catching way to spread the word about your business.

Print Notepads for a Cheap Yet Effective Way to Brand Your Business

One of the many ways that you can spread the word about your brand is to print notepads. Similar to business cards, brochures, flyers, postcards, letterheads and envelopes, notepads include the basic information about your brand. A notepad may include your letterhead or the name, address and contact number of your business. Just like any other printed promotional material, notepads should be made to leave a lasting impression to your customers about your brand.

What are the Advantages of Using Notepads as Promotional Material?

If you’re not yet convinced of the viability of using notepads as a way to promote your business, take a look at the following benefits:
• Notepads are a cheap, effective way to promote your business.
You can have 50, 500, 250, 500 or even thousands of notepads printed out for your business – and it would not cost you that much. After you print notepads, you can distribute them to clients, prospective customers and business partners. They will definitely take advantage of it because notepads are a very useful tool in scribbling notes, memos, etc. and they’ll learn that your business actually exists.

• You can simply rely on a professional to do the printing of notepads for you.
Another great advantage of using notepads as a promotional material is that they are very easy to have professionally made. There are many online printing companies that you can get in touch with and all you have to do is place an order then have it delivered straight to your office.

• There are various customization options to choose from.
Companies like BlockbusterPrint make full color custom notepads in different sizes: 3” x 8”, 4” x 6”. 4.25” x 5.5”, 8.5” x 3.5”, 8.5” x 5.5” and 8.5” x 11”. You can take your pick from textured linen or super smooth bright white standard paper, and they come in 50 or 100 pages per notepad.

Who wouldn’t love to receive free notepads? Be it a prospective customer, a business partner or an existing client, notepads are an excellent promotional tool. When you print notepads, you have an inexpensive, efficient way to promote your business and establish your brand.

Custom Notepads are a Must-Have for Entrepreneurs

If you think that custom notepads are a superfluous expense for your business, think again. These printed materials are in fact a must-have for entrepreneurs because they’re a cheap yet effective way to promote the business. Let’s say that you are just starting out and you would like to let people know that your business actually exists. You can have a batch of notepads printed out and distributed to your future clients, prospective customers and business partners.

Notepads are cute and functional so people will not think twice about accepting them. What’s more is that they can serve as a short-term marketing strategy that can bring residual benefits long after your promotional campaign is over. If a supplier is given a 100-page notepad with your letterhead on it, the more that your business name will stick on his or her mind because of the recall that that printed marketing tool brings.

Now, if you are in the process of having custom notepads made for your business, what are the things that you should take into consideration? Check out this list:
• Cost
From sites like BlockbusterPrint.com, you can take your pick from different volumes, sizes and paper types for notepads. The good news is that the costs are very affordable, without sacrificing on the quality of the end product.

• Design
Next, make sure that the design of the notepad is professionally made. If you already have a logo, you can simply incorporate that on one part of the notepad. If your line of business is more on the creative side, make sure to have that reflected on the design as well.

• Details for Customization
Finally, check on the details for customization. As mentioned earlier, sites like BlockbusterPrint.com gives customers options on volume, size and paper type. What other customization options do they have? The more unique your custom notepads’ overall look is, the more that your brand will be embedded on the minds of your target market.

Things to Remember when You Order Business Cards Online

If you need to order business cards, you have two options: getting the services of an actual printing business, or placing an order online. Here’s a quick comparison between the two:
– Traditional Printing Services
For this, you need to walk into the office of an actual printing company which accepts printing jobs for business cards. There’s absolutely nothing wrong with having your business cards made the traditional way, but it would take a lot of effort on your part to oversee the design, drive over to the printing press, choose the paper, etc.

– Online Printing Services
With an online printing service, you can go through the whole process of having your business cards printed online. You can simply visit the website to order business cards, specify the number of cards you need to have made, the thickness of the paper, the type of paper to be used and the other details. If your card will be designed by a professional graphic designer, the final design can be sent through e-mail so the entire transaction is done without your having to visit a physical office. Once printed, the cards will be delivered straight to your doorstep.

Of course, you also have the option to not order business cards at all. With the Internet, you can easily make all your contact information accessible via your website. If you must distribute business cards, it should be to your most important clients and prospective customers. This way of doing business will still spread the word about your brand, but save you money on having business cards printed out – while doing your share in helping save the environment as well.

How to Save Money when Printing 1,000 Business Cards

If you’re just launching your business, you might need to have 1,000 business cards printed out. The problem is that you do not have the funds to spend too much for it since you’re just starting out. How can you have the cards printed out without spending a lot, while still leaving a lasting impression to your clients by having a professionally-made business card?

Take a look at a few tips that we have on how you can save money when printing out a big batch of business cards:
1. Make a comparison of the rates offered by different printing companies.
Fortunately for those who need to have 1,000 business cards printed out, there are many online companies which specialize in printing such promotional tools. Ask for an initial price quotation or check out the website so that you would have an idea about what the options are in terms of paper type, thickness, etc. Does the company offer bulk discounts? By doing your research, you can look for a reasonably-priced printer so that you can get the exact number of cards you need.

2. Know how to use your business card as an effective marketing tool.
Do you really need that many business cards? What about reducing the number of copies and supplementing your promotional materials with cheaper printed items like flyers? Better yet, harness the power of social media and get the word out there about your brand. As long as you have an official Facebook fan page, a website or a Twitter account, you can reach out to your target audience without having to spend too much on a lot of copies of business cards.

3. Have an idea about how much it would cost to have 1,000 business cards printed out and make a final decision from there.
If you must print this many business cards, have an idea about how much it would cost. Compare the type of paper to be used, the resolution for printing and other factors – then make a decision from there. If you need to spend a few cents for better quality, do so if the investment is well worth it.

Follow these tips so that you can print the number of business cards you need without compromising on price and quality.

Crucial Information to Include in Premium Business Cards

Premium business cards can be set apart from ordinary ones through the quality of paper used as well as the print. Ordinary cards are usually made from thin, 14-pt. paper while premium cards are printed on paper with any of the following varieties:
– 16-pt. paper with 50% the thickness of a credit card
– 17-pt. silk paper with 60% the thickness of a credit card
– Plastic 20-pt. cards with 70% the thickness of a credit card
– Foil-stamped silk cards
– Textured silk cards
– Rounded corner silk cards
– Spot gloss silk cards

After deciding on the type of paper that you will use, next comes the crucial information to include in premium business cards. Since you have very little space to use, you should make sure that the information is concise, accurate and the design properly represents the image that you’d like to portray for your brand.

Here are the two most important pieces of information to include in a business card:
• Professional information
Basically, there are two types of business cards which can be made: ones to represent a professional individual, or one that represents a business. If you’re having a personal/professional business card made, the following information should be included: your name, contact numbers, e-mail address, website, office address, if any. If your job description sounds unfamiliar, include a tagline that will describe, in layman’s terms, what you actually do for a living. For example, graphic artists can include a tagline “Helping design your business.”

• Business information
If you’re having a company or business card made, the crucial information are: the business name, the nature of the business, the office address, e-mail address, contact numbers, and probably a tagline if there’s still space on the card.

All in all, premium business cards are an excellent way to make a great first impression to your clients, partners and prospective customers.

Custom Booklets: The Perfect Promotional Tool that Gets Your Message Across

Brochures are small and do not have many pages convey a lengthy message. Pamphlets are equally lacking in space which is why, if you need to inform customers about a new product or service with as much information as possible, custom booklets is the way to go. The most popular are stapled or saddle-stitched binding, while the number of pages can range from 8 to 52.

Let’s say that you are a non-profit organization and you would like to let would-be sponsors know about your past projects. A brochure or a pamphlet may not contain all the information that you need to include, so a 30-page, 8.5 x 5.5-inch booklet is the ideal solution. When having such custom booklets printed out, the first thing that you need to do is decide which content to include in the pages. Make sure that the cover is eye catching while still representing your organization. The first page should give readers a glimpse about what to expect from the succeeding pages of the book.

Next, since customized booklets are what you’re looking for, make sure that the printing company has ample experience in handling such projects. At BlockbusterPrint.com, custom stapled booklets are produced on a 100# semi-glossy textbook paper and the size can either be 8.5 x 5.5 inches or 8.5 x 11 inches. The pages have full color HD printing, the booklet has saddle-stitched or stapled binding and only the highest quality, state-of-the-art offset printing is used.

Through custom booklets, you can convey as much information as you want about your company, product or service in a concise manner. These promotional materials are the perfect item to give out to clients, and having them professionally printed will boost your brand’s image.

Essential Steps for Printing Brochures to Effectively Promote Your Brand

Printing brochures is an excellent way to market your business. Printed promotional materials may sound obsolete to some, but they are still surprisingly effective in getting the message out to your target market. Now, if you are in the process of having brochures printed for your company, there are a few steps that you can follow including these:
1. Determine the goal of your brochure.
The main purpose of a brochure is to inform the reader about your products or services, the history of your company, your mission statement, and give them other important information about your business. But a brochure can also be made to inform, market a new product or even entertain. Before having one made, clearly identify the goal of your brochure so that you can incorporate tit in the content.

2. Reach out to your target market.
Next, when printing brochures, craft the message in such a way that you will reach out to your target market. If your audience is teenage girls, develop a message in a language that they can easily relate to. If you have an adult, more conservative clientele, a professional-looking, impressive brochure is what you need.

3. Make sure that the brochure is professionally designed.
Resist the temptation to go for do-it-yourself brochure solutions, no matter how cheap, because it’s your image that will suffer in the end. With a professionally designed brochure, you can leave a lasting impression to your clients.

4. Choose the material, layout, fold type and other details about the brochure.
Next, decide whether you’d like SD or HD printing. What about the paper stock and size? Should the brochure be on semi-gloss or matte paper? There are also the brochure folding types to choose from like tri-fold, Z-fold, half-fold – and the quantity of brochures that you need to have printed out.

5. Distribute the brochures using the right channels.
Finally, after printing brochures, decide on how you would like them to be distributed. If you have an office, you can simply hand over copies to your clients. If you’re participating in trade shows, you should also bring brochures for distribution. Another option is to directly mail brochures to your clients so they can learn more about what you have to offer as a business. With these steps, you can have the perfect brochure to use in promoting your business.

What Entrepreneurs Need to Know about Brochure Printing

Despite the existence of websites, you can still use traditional brochure printing as a way to tell people more about your business. Printed promotional materials may seem superfluous to some, but it actually is a still effective way of getting the word out about your company. In fact, printing promotional materials should be done alongside online promotional activities.

Things to Remember when Having Brochures Printed

Now, if you decide that brochure printing is a good way to tell prospective clients and customers about what you do as a company, how can you go about the task? Here are a few things to remember:
• Include all the important information about your business on the brochure.
Brochures are printed promotional materials which tell people about your company history, products or services, and mission statement. If a business card includes just your contact information, a brochure takes things one step further by including all the pertinent information regarding your business. As such, it’s a must to include all important info, write solid content about what your business is all about, give people a glimpse about your company history, etc.

• Look for a printing company which has extensive experience and the right equipment for printing professional-looking brochures.
Brochures should leave a lasting impression so look for a printing company with plenty of experience in the field.

• Decide on the size, folding type and paper used for the brochures.
Finally, decide on the details of the brochure. In companies like BlockbusterPrint.com, the available brochure sizes are as follow:
– 8.5 x 11 inches
– 8.5 x 14 inches
– 11 x 17 inches

You can place orders for 100; 250; 500; 1,000; 2,500; 5,000; 10,000 and up. There are also more than ten options for folding types including tri-fold, Z-fold, half fold, double parallel, single gate fold, double gate fold, roll fold, accordion fold, half then half again, and half then tri-fold.

Through professional brochure printing, you can leave a lasting impression to your clients and tell them what your business is all about.