Month: April 2015

Need to Set Up a Banner with Stand for a Tradeshow?

One of the most common display materials used in tradeshow are banners. A banner usually includes a tradeshow stand so that the display can stand on its own. After the tradeshow is over, you can also use the tradeshow banner and stand set as a display at your store or office – and use it as an advertisement material. This means that you will get the best value for your money when purchasing a banner-and-stand set for your company.

Fortunately, there are many printing companies that specialize in making banner-and-stand sets which are specifically designed for tradeshow. Based on your budget, you can have an affordable one made, or, with a little more investment, choose one with a high-tech stand that will make your business stand out.

Types of Tradeshow Stands to Choose from

BlockbusterPrint.com is an example of a company which specializes in designing tradeshow banners.
1. X-Style Stand
This type of a tradeshow stand is very lightweight and comes with its own carrying bag. As the name implies, it has an X-shaped stand at the back to support the banner. This is an affordable solution for your printed promotional needs.

2. Retractable Banner Display Stand
This is a step up from the X-style stand because the banner itself is a rollout type. The custom display stand falls into a lightweight aluminum case, and comes with its own carrying bag.

3. Deluxe Retractable Banner with Heavy Duty Stand
Finally, there’s the deluxe retractable banner with a heavy duty stand. If you want to stand out from the rest, the chrome accents and brushed silver appearance will achieve that result.

Take your pick from these banners and standup banner printing types so that you can display information about your company, products and services in an eye-catching manner, in and out of tradeshows.

Display and Care Tips for Your Tradeshow Banner

When joining a tradeshow, a must-have item is a tradeshow banner that not only attracts people to your booth, but also lets everyone know exactly what you are offering as a business. After the tradeshow, you can display the banner outside your office or store and use it to attract even more customers.

There are many companies like BlockbusterPrint.com which specialize in printing tradeshow banners. With BlockbusterPrint, you can take your pick from these different sizes and types:
– 24” x 60 X-Style Banner & Stand
– 33” x 80” Retractable Banner with Aluminum Stand
– 33” x 80” Deluxe Retractable Banner with Heavy Duty Stand

After choosing which banner you should use during a tradeshow or as a movable display in your store or office, it needs to be taken care of for the banner to last. When not on display, the tradeshow banner should be kept in a cool, dry place. The stand and banner itself should be cleaned and dried. In case the banner gets wet, it is important to dry it thoroughly before storage so that mold will not develop. With proper care, a set of banner and stand should last you for a good number of years.

If you are still in the process of having a banner made, what should be included on the surface? The logo is very important because it shows clients who you are s a company. If you have a tagline, include that as well. If you’re using the banner to introduce a new product or service, incorporate sufficient information that will let people know what it is, and entice them to learn more about it.

More importantly, the convention banner printing should be professionally-made, have an eye-catching design, and be displayed prominently so that people can’t help but take notice.

Print the Best Magazine that will Put Your Business in the Best Light

Just like newspapers, magazine printing has a goal of informing the reader. When used as a promotional material for businesses, printing magazines includes a process that allows you to put your brand in the best light possible. Let’s say that you are a well-established company in the industry but you would like to print a magazine that will introduce a new product or service. While creating the magazine from scratch, here are some of the questions that you should ask yourself:

• Will you publish a magazine monthly, bi-monthly or annually?
If it’s a one-time publication, then you can skip this step. However, if you would like to turn magazine printing into a regular part of your printed promotional advertisement campaign, how often do you wish to publish? Is it monthly, twice a month, twice a year or annually? The more often you publish, the more materials you would need in order to fill up the magazine with information and publish-worthy articles.

• How many pages will be included in the magazine?
The less frequent you publish, the thicker the magazine should be. If you’re planning an annual publication, for example, you can turn the magazine into a thick reading material so it can also serve as a memorabilia for customers who are loyal to your brand. If you’re publishing monthly, the number of pages could be less.

• How about the quality of paper and print?
If you’re planning to distribute the magazine to clients, you should go for high-quality paper and print. For promotional magazines, ones made from cheaper paper will do – although the print quality should still be good.

• How can the magazine be acquired after printing?
Finally, how do you plan to distribute the magazines? Will you offer it on a subscription-only basis? Will you sell it on your stores? Or maybe have them sold at magazine stands and bookstores?

By taking these things into consideration, you can use stapled booklet printing as an effective way to promote your brand.

Promote Your Business through Magazine Printing

Before the age of the Internet, entrepreneurs had to rely on stapled catalog printing, newspaper ads, flyers, TV or radio ads to spread the word about their brand. These days, TV and radio ads are so expensive and do not reach out to your target market. Printed promotional materials are still there, but online advertisement has taken over. Fortunately, the market is still open for printed promotional materials like magazines, flyers, brochures and business cards.

As an entrepreneur, you need to know how to use such printed promotional materials to spread the word about your business. Let’s say that you have chosen to distribute magazines to your clients as a way to promote your brand. How can this help you reach your advertising goals? Take a look at the following list:
• Through magazines, you have a bigger space to tell the world about your company, products and services.
Brochures and flyers have a smaller space so magazines give you more leeway to tell readers about your company as well as the products and services that you offer.

• Those who still love to read physical books and newspapers will find your magazine a novelty.
Through magazine printing, those who still love reading physical books instead of e-books, and actual newspapers instead of news sites, will find receiving your magazine a novel experience. This is something that they will remember and make your brand stand out.

• There are many printing companies that specialize in creating magazines, so you can easily distribute them to your target market.
Budget-wise, you should have no problems because there are many companies which specialize in multi-page brochure printing. When looking for one, make a comparison of the rates offered by different companies, and see to it that you will not be disappointed with the quality of print and paper once you receive the actual magazines.

Establish Who You are as a Brand with Letterhead Printing

If you think that letterhead printing is an obsolete method of promoting your business, think again. Even with today’s business environment where everything is digital and electronic, it still pays to establish a letterhead that will set your brand apart from the rest. Use it as part of your print promotional campaign and you can reap the rewards later on.

Now, what exactly is the definition of a letterhead? It’s the heading at the top of stationery which usually consists of a name, address and logo or corporate design. Some letterheads even have background patterns. These days, you can use letterheads not just in printed material but also when composing e-mail messages to make the communication a lot more formal.

When looking for a company to do the letterhead printing for you, there are a few things that you need to take into consideration like:
• The quality of print
At companies like BlockbusterPrint.com, items like letterheads are printed using full color HD printing technology. Poorly printed promotional materials like stationery with letterheads or brochures will not give a good image of your company at all, so look for good quality print.

• The size type of paper used
Paper with letterheads from BlockbusterPrint.com comes in three sizes: 8.5” x 11”, 11” x 14”, and 11” x 17”. The paper options are textured linen or smooth.

• The layout of the letterhead
The layout of the letterhead should be professionally designed. Its overall look should project the image that you would like to have as a company.

Through letterhead printing, you can easily establish who you are as a brand.

What You Need to Know about Direct Mail Postcard Printing

Direct mail postcard printing may be traditional, but it is one of the oldest advertising techniques in the book. Mailing out postcards is fun and cool because, in the world of e-mail and social media, nobody actually sends out anything in the mail anymore, do they? Aside from the vintage-cool factor of sending out direct postcard mailers, they’re also an excellent way to deliver a message to your target market.

If you’re not yet convinced about the viability of using direct mail postcard printing to advertise your business, take a look at its many advantages:
• Postcard printing is cheap and effective.
At companies like BlockbusterPrint.com, you can have 100 4” x 6” postcards printed out for just $19! There are many sizes and quantities available, making it a really affordable way to spread the message about your company, products or services.

• It will get you noticed.
Again, we live in a social media obsessed world so nobody receives letters in the mail anymore. When you send out a postcard with an eye catching design, a cool vibe and a lasting message in it, your brand name will definitely be embedded in the minds of your customers.

• They are easily read.
Another problem with today’s obsession about everything online is that people have very short attention spans. Postcards have just-the-right amount of space to put everything you want to say in – be it info about a new product or an update about your company. Since postcards have short messages, you can rest assured that people will read them first before setting them aside.

• There are many companies specializing in printing out postcards.
Finally, there are many printing companies like BlockbusterPrint.com that specialize in direct mail postcard printing. With more than ten sizes to choose from, thick 16-pt. paper available, 24-hour printing services and next day shipping, you can have cool postcards printed out so that you can send them through mail to your clients and customers.

Copywriting Tips for Brochure Printing

Brochure printing should definitely be part of your brand’s print advertising campaign – but not all brochures are created equal. As compared to one-page flyers or business cards, you have a lot of space to include more information about your companies, products and services when printing out a brochure. But people these days get bored with all-text published materials, so your words need to immediately grab attention, and the design should be equally eye catching.

For this, we have put together a list of the most important tips to remember when writing copy for brochures:
• Make sure that the copy on the brochure tells a story.
Since trifold brochure printing jobs involve a bigger space to put your text and images in, you need to make sure that the way the copy is written is that it tells a good story. Let’s say that you are introducing a new product in your line-up. When having a brochure made, see to it that the copy tells the story of how you came up with the design, what makes it different from the items you already have, and how it will benefit customers. An interesting, well-written copy will turn your brochure into a keeper instead of paper that people just automatically throws away.

• The copy should have the right tone of voice.
What’s your target market? If it’s tweens who you are selling body care products to, use a language that they can easily relate to. For this, a ‘trendy’ tone of voice works. Otherwise, if you’re a law firm with more conservative, older clients, you should definitely use the professional tone of voice – although it still should be active and not monotonous at all.

• The information should be objective and factual.
Naturally, the information included in your brochure should be objective and factual. Even if your goal is to sell, you should not make any false claims when writing the copy for your brochure.

• The end pages should have a call to action phrase.
Lastly, when writing the copy for your brochure printing project, make sure that there is a call to action at the end pages. Do you want them to visit your website? Buy your product? Call your office for inquiries? By keeping these tips in mind, you can have an effective copy written and printed out on your company’s brochure.

Things to Remember after Printing Out Your Business Cards Online

What are the benefits of getting the services of a business cards online printing company? Through sites like BlockbusterPrin.com, you can simply place an order online then have the cards delivered straight to your office. Since there are no middlemen, you have the advantage price-wise when ordering from online companies. There are also plenty of options to choose from when it comes to paper type, size, quantity and design.

Now, what happens after you finish printing out the print full color business cards online? A business card that’s simply sitting in your desk would be of no use in networking, so you need to make those printed promotional materials work out for you. Here’s how you can do just that:
• Keep those business cards handy all the time.
Depending on the number of business cards you had printed out, always leave a stack of them in your wallet, car, desk, the reception area of your office and even the lobby of your building where anyone may come in asking about your business. When doing some field work, it is especially important to keep a stack of cards with you because you’ll never know when you might stumble upon a prospective client or customer.

• Make sure that they are stored properly.
Look for a cheap business card holder so the sides of the cards will not get bent. If you find them too bulky, keep them in your wallet or brief case and make sure that they are handed over in pristine condition to another person.

• Give the people you meet a reason to accept your business card.
When participating in trade shows or similar networking events, give the people you meet reason to accept your card. For trade shows, you might want to include freebies with your card to make people more interested about your business. You can also include a card in actual mailers that you send out to clients.

With these tips in mind, you can maximize the benefits of having business cards online printed out.

Rounded Corner Business Cards Make Your Brand Stand Out from the Rest

Have you ever considered having rounded corner business cards made for your company instead of the standard ones? If not, you definitely should ponder upon using it because it makes your brand stand out from the rest. With companies like BlockbusterPrint.com, there are rounded corner card options which will give your brand a cool vibe. These modern cards can be printed with the following features:
– Full HD printing
– 1/8” shave or rounding makes it similar to a credit card; or
– ¼” shave which is highly rounded and suitable for creative designs
– Size: 3.5” x @”
– Available quantities: 100, 250, 500, 1,000 and up

After rounded edge business cards are printed out, a die cutter is used to create round corners on the card, thereby giving it a unique shape. As compared to traditional business cards, this type gives your overall look a softer feel and a more creative, cooler vibe. The downside, however, is that business cards with rounded corners cost a little extra – but it will be well worth it if the design fits your personality as a brand.

If you think that business cards with a rounded corner is not suitable for you, you can always go for other options like premium cards, silk cards, foil stamped cards, textured cards, spot gloss cards and plastic cards.

Whether it’s rounded corner business cards or traditional cards that you end up choosing, what is important is for the overall look of the card to fit the image of your brand, so take your time in having the final design created.

Use Folder Printing as Part of Your Print Promotional Campaign

Folder printing may not necessarily be part of all business’ print promotional campaigns. But if you would like your brand to stand out from the rest, you definitely should consider including it. Custom folders are typically seen in big companies as part of their branding campaign. But even if you have a small business, it does not mean that you cannot use customized folders yourself. In fact, the smaller your enterprise is, the more impact a customized folder will bring because it leaves possible clients and customers a lasting impression of your brand.

To give you an idea about why it pays to include folder printing as part of your promotional campaign, here’s a quick look at its benefits:
– It conveys your marketing message to your target client.
– It can double as a business card because all your contact information, the nature of your business, your products/services, and other pertinent info can be printed onto the folder.
– It can be used to enhance sales presentations, product launches and efforts to recruit new employees.
– It can be used to attract new customers during trade show participations.
– It offers a high return of investment in terms of marketing impact and building value.

At BlockbusterPrint.com, the folder quality is unmatched because of the quality of paper, the different sizes available and the additional features. An excellent feature that you can take advantage of for free is the CD and/or business card slit which gives the folders a unique look and utmost functionality. As with all the products of BlockbusterPrint, the folders are printed in full color HD so it will leave customers with an excellent impression of your brand.

If you haven’t already taken advantage of the benefits of print folders to your business, now is the best time to start.